MOOVAZ product family
MOOVAZ Assist
An AI front desk that knows the business.
What it is
Assist answers routine phone calls and chat enquiries using the business's own facts, policies and approved documents. It books appointments, escalates to a human when needed and logs a summary into the CRM.
Acquire creates attention; Assist makes sure that attention becomes a conversation rather than a missed call.
Key capabilities
- AI phone receptionist
- Website chat
- FAQs from business facts and approved PDFs
- Booking hand-off to Bookings
- Human escalation
- Call summaries in CRM
Steps to build
- 01
Knowledge setup
Pull business facts from CRM and allow document uploads for retrieval-based answers.
- 02
Chat assistant
Launch on websites first — lower cost and easier to test.
- 03
Voice receptionist
Add phone numbers, call forwarding and natural voice handling.
- 04
Actions
Create bookings, capture leads and escalate to staff.
- 05
Controls & metering
Editable behaviour prompt, conversation review and AI/voice credit usage.
Go-to-market strategy
Target customers
- Acquire customers who miss calls while on the job
- Trades, salons, clinics and restaurants
Message
- “Never miss another lead from your letters”
- Show missed-call cost next to campaign spend
Pricing
- Subscription plus metered AI/voice credits from the wallet
- Free trial minutes for existing customers
Channels
- In-product upsell from CRM
- Demo calls in sales outreach
Sales email template
What happens when [Business name] misses a call?
Hi [First name],
I noticed [specific observation about their services or busy periods]. When you're with a customer or out on a job, is it difficult to answer every new enquiry?
We're planning MOOVAZ Assist: an AI front desk that would use your approved business information to answer routine questions, capture enquiries and hand more complex conversations to your team.
The plan starts with website chat, with phone reception and booking hand-offs to follow. Conversations would feed into the MOOVAZ CRM so your team has the context for the next reply.
Would you have 15 minutes to talk through the questions you get most often and where a front desk like this could be useful for [Business name]?
Best, [Your name] MOOVAZ [Your phone number]
If this isn't relevant, just reply and I won't follow up.
Team notes & prompt library
Working notes for developers, marketing and sales. Editable in src/data/notes/assist.md — add and refine prompts here as the product evolves.
Assist — Team notes & prompt library
Working notes for the MOOVAZ Assist product. Developers, marketing and sales: add, refine and reuse the prompts below. Keep prompts copy-paste ready.
Developer prompts
- Design the knowledge pipeline: pull business facts from CRM, ingest approved PDFs, and serve retrieval-based answers with citations.
- Build the conversation review and behaviour-prompt controls: editable system prompt per business, escalation rules, and AI/voice credit metering.
- Specify the booking hand-off: Assist creates a booking in Bookings and logs a call summary into the CRM timeline.
Marketing prompts
- Write the "Never miss another lead from your letters" campaign that shows missed-call cost next to Acquire campaign spend.
- Draft a comparison page: AI front desk vs answering service vs hiring a receptionist, with honest trade-offs.
- Create a demo-call script marketing can run live in sales outreach.
Sales prompts
- Write an upsell email to Acquire customers who miss calls while on the job, offering free trial minutes.
- Draft objection responses for "customers hate talking to robots" and "what if it says something wrong".
- Write a pricing explainer for subscription plus metered AI/voice credits from the shared wallet.