MOOVAZ product family
MOOVAZ Acquire
Reach households at the moment they move home.
What it is
Acquire is MOOVAZ's first product: a UK postcode-targeted direct-mail platform that helps local service businesses win new customers when people move into an area.
Revenue comes from a monthly platform subscription, a per-letter charge, and optional setup or managed-service fees. QR codes on each letter link to campaign landing pages so results can be tracked.
Key capabilities
- Postcode selection and targeting
- Letter templates and offer builder per trade
- QR codes linked to tracked landing pages
- Campaign activity and response reporting
- Letter credits through the MOOVAZ wallet
Steps to build
- 01
Validate unit economics
Confirm print, postage, address data licensing, fulfilment partners and VAT. Build a margin worksheet for each package and send size.
- 02
Postcode & audience engine
Let businesses pick postcodes, see household counts and estimate cost before sending.
- 03
Campaign builder
Trade-specific letter templates, offer library, proofing step and automatic QR generation.
- 04
Fulfilment integration
Connect to a print-and-post partner with status tracking and undeliverable handling.
- 05
Landing pages & tracking
Generate a QR landing page per campaign; capture leads into CRM and report scans and enquiries.
- 06
Billing & credits
Subscription plans, setup fees and letter credits sold through the shared wallet.
- 07
Pilot & iterate
Run pilots with the first three trades, measure response and refine copy and pricing.
Go-to-market strategy
Target customers
- Start with roofers, landscapers/tree surgeons and plumbers/drainage
- Tier 1: high-value residential jobs (solar, glazing, kitchens, bathrooms, insulation)
- Tier 2: frequent, lower-value services (cleaners, gutter cleaning, skip hire)
- Tier 3 later: gyms, restaurants, architects
Draft pricing
- Starter £99/month + £1.25/letter
- Growth (hero) £199/month + £1.10/letter + £299 setup
- Pro Local £349/month + ~£0.90/letter
- Managed Campaign £499–£750/month
- All prices are hypotheses to validate
Channels
- Founder and freelance cold calling with a commission plan
- Five-touch cold email sequence over ~14 days, then an eight-week nurture
- Social content in five pillars, plus paid retargeting then sector campaigns
- Trade-specific landing pages (roofers, outdoor trades) with lead magnets
90-day launch
- Days 1–15: foundation and pilot design
- Days 16–45: steady sales outreach and content
- Days 46–90: validate results and grow
- Launch campaign: “Local Jobs by Postcode”
Sales email template
Reaching new homeowners in [Area]
Hi [First name],
I noticed [specific observation about their business or service area] and thought this could be relevant to [Business name].
When someone moves into [Area], they often need local services before they've found a business they trust. We're developing MOOVAZ Acquire to help businesses like yours reach those households with postcode-targeted letters.
The idea is to put your offer in front of new residents in the areas you want to work in, with a QR code linking to a campaign page so scans and enquiries can be tracked.
Would you be open to a 15-minute conversation about a potential first campaign for [Business name]? We could discuss your target postcodes, the offer and what a sensible test would look like.
Best, [Your name] MOOVAZ [Your phone number]
If this isn't relevant, just reply and I won't follow up.
Team notes & prompt library
Working notes for developers, marketing and sales. Editable in src/data/notes/acquire.md — add and refine prompts here as the product evolves.
Acquire — Team notes & prompt library
Working notes for the MOOVAZ Acquire product. Developers, marketing and sales: add, refine and reuse the prompts below. Keep prompts copy-paste ready.
Developer prompts
- Build a postcode selector that shows household counts and a cost estimate per selected area, using the Acquire pricing tiers (Starter £99/mo + £1.25/letter, Growth £199/mo + £1.10/letter, Pro Local £349/mo + ~£0.90/letter).
- Design the campaign builder data model: letter template per trade, offer library, proofing status, and auto-generated QR code linked to a tracked landing page.
- Write the fulfilment integration contract with a print-and-post partner: send, status webhook, undeliverable handling.
Marketing prompts
- Write a five-touch cold email sequence over 14 days for roofers, leading with "reach households the week they move in".
- Draft the "Local Jobs by Postcode" launch campaign: headline, three social posts per pillar, and a retargeting ad for visitors who viewed pricing.
- Create a trade-specific landing page outline for landscapers/tree surgeons with a lead magnet.
Sales prompts
- Write a 60-second cold-call opener for a plumber who wins work from new movers, including the Growth tier price and the £299 setup fee.
- Draft objection responses for: "leaflets don't work", "too expensive", "I already use a mail house".
- Write a follow-up email after a pilot month that presents scan and enquiry numbers and asks for a case study.